B2B Lead Generation Services That Book Qualified Meetings
CFE Marketing Services is a B2B lead generation agency that books BANT qualified sales meetings for US based businesses. US based callers build an ICP matched list, run cold calling and cold email, and place meetings on your calendar, with a weekly report that separates booked and attended meetings. One month pilot, then month to month.
Most B2B teams do not need more names in a spreadsheet. They need conversations with buyers who have a reason to talk. CFE Marketing Services runs the outreach that creates those conversations and hands your sales team a calendar of qualified meetings. Your team runs the meetings and closes the business.
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Results by industry
| Industry | Meetings booked | Client | Case study |
|---|---|---|---|
| Marketing agencies | 500+ in one year | Agency clients (confidential) | Read the case study |
| Real estate and wholesaling | 500+ appointments in 6 months | Confidential | Read the case study |
| Commercial solar | 400+ | Commercial solar company (confidential) | Read the case study |
| Staffing | 300+ | FlexTrades | Read the case study |
| CPA and accounting | 300+ | CPA and accounting firm (confidential) | Read the case study |
| Fintech | 300+ | Confidential | Read the case study |
| HR and payroll | 300+ | Confidential | Read the case study |
| Solar | 300 appointments in 5 months | Confidential | Read the case study |
| Commercial insurance | About 250 | Confidential | Read the case study |
| B2B SaaS | 200 | Rethink | Read the case study |
| Consulting | 200 | Confidential | Read the case study |
| Logistics and freight | 150+ | Confidential | Read the case study |
| B2B SaaS | 120+ in 90 days | Smartling | Read the case study |
| AI | 120 | AI company (confidential) | Read the case study |
| Commercial real estate | 120+ | Confidential | Read the case study |
| Capital raising | 90+ | Lansing Capital Group | Read the case study |
| B2B SaaS | 80 | SaaS company (confidential) | Read the case study |
| IT services | 75+ | IT services company (confidential) | Read the case study |
| ERP partner | 75+ | Confidential | Read the case study |
| Manufacturing | 65+ | Confidential | Read the case study |
| Cybersecurity | 40 in the first two months | Cybersecurity company (confidential) | Read the case study |
CFE-reported meetings and appointments booked. Timeframes are client confidential unless shown.
B2B lead generation vs buying lead lists
A lead list gives you names and contact details, and your team still has to reach every contact, start a conversation and qualify interest. CFE Marketing Services does not sell lists. It builds an ICP matched list for its own outreach and delivers booked meetings with decision makers who meet BANT. You pay for a program scoped around your buyers, not for rows in a file.
What is included
Every B2B lead generation program is run for you by US based callers. Here is what each program includes.
ICP matched list
We agree your ideal customer profile on the strategy call, then build a list of accounts and decision makers that match it. The list is used for CFE's own outreach on your program.
Cold calling
US based callers call the list every working day, about 75 dials a day per caller, to reach decision makers and start sales conversations.
Cold email
Cold email runs alongside the calls, so buyers who do not pick up still hear from you and can reply when the timing suits them.
BANT qualification
Every meeting is qualified with BANT: budget, authority, need and timeline, so your team spends time with buyers who can move forward.
Meetings on your calendar
Qualified meetings are booked directly onto your calendar. Your team runs the meeting and closes the business.
Weekly booked vs attended report
A weekly report shows booked meetings and attended meetings separately, so you can see what actually happened and tune targeting.
How a program works
Four steps take a program from first call to weekly reporting.
Strategy call and ICP
a 30 minute strategy call about your offer, target buyers and goals, where we agree the ICP the program will target.
List and scripts
CFE builds the ICP matched list and writes the calling script and cold email messaging, and your team approves them before launch.
Outreach live in a week
US based callers start cold calling and cold email. Going live is the start of outreach, not a promise of a meeting by a set date.
Weekly reporting
BANT qualified meetings land on your calendar and a weekly report separates booked and attended meetings.
Why B2B teams choose CFE Marketing Services
US based callers
Every caller is US based and works from an ICP matched list built for your program.
Live in a week
Outreach starts in a week once the list and scripts are approved. That is the start of outreach, not a meeting promise.
Month to month
Programs start with a one month pilot, then run month to month with 30 days notice to cancel.
Founded 2022
CFE Marketing Services is a team of 9 in Gainesville, Georgia, and has worked with more than 100 clients since 2022.
Booked meetings vs a purchased lead list
| CFE B2B lead generation | Buying a lead list | |
|---|---|---|
| What you receive | BANT qualified meetings on your calendar | Names and contact details |
| Who makes the calls and sends the email | US based callers at CFE | Your team |
| Who qualifies interest | CFE, with BANT | Your team |
| Reporting | Weekly, booked and attended meetings separated | None |
| Terms | One month pilot, then month to month | Per list |
Who it fits
A fit if you are
- US based B2B companies with a sales team that can run meetings
- Teams with a defined offer and a clear ideal customer
- Companies that want cold calling and cold email run for them
- Sales leaders who want weekly reporting on booked and attended meetings
Not a fit if you are
- Consumer lead generation
- Businesses based outside the US
- Teams that only want to buy a list of contacts
- Companies without anyone available to run the meetings
Frequently asked questions
What are B2B lead generation services?
B2B lead generation services find and contact the businesses most likely to buy from you and turn that outreach into sales conversations. CFE Marketing Services runs B2B lead generation for US based businesses: US based callers build an ICP matched list, run cold calling and cold email, and book BANT qualified meetings onto your calendar.
What does a B2B lead generation agency do?
A B2B lead generation agency builds the target list, runs outreach and qualifies interest for your sales team. At CFE Marketing Services, US based callers make about 75 dials a day each, pair calls with cold email, qualify each meeting with BANT and send a weekly report that separates booked and attended meetings.
Do you sell B2B lead lists?
No. CFE builds an ICP matched list for its own outreach and delivers booked meetings, not lists.
What counts as a qualified B2B lead?
A meeting with a decision maker that meets BANT: budget, authority, need and timeline.
How is B2B lead generation priced?
CFE Marketing Services prices each program custom, scoped on a 30 minute strategy call around your target buyers, list and goals. It is not pay per appointment. Programs start with a one month pilot, then run month to month with 30 days notice to cancel.
How fast does a B2B lead generation program start?
Programs go live in a week. That is the start of outreach, not a promise of a meeting by a set date.
Is a lead generation agency the same as an appointment setting company?
Not always. Many lead generation agencies hand over contacts. CFE's output is the booked, BANT qualified meeting, so it is both.
Which B2B lead generation companies should I compare?
Compare providers on who makes the calls, which channels they use, how meetings are qualified, how results are reported and what the contract terms are.Best B2B lead generation companies in the USA
Results
CFE Marketing Services has booked thousands of meetings since 2022 (CFE-reported). The results table above shows CFE-reported meetings booked by industry. These are meetings booked, not attended meetings, deals or revenue.
See CFE-reported client resultsB2B lead generation by industry
CFE runs B2B lead generation for US based companies across many industries. These are some of the strongest industry pages.
- B2B SaaS lead generation
- MSP and IT services lead generation
- Cybersecurity lead generation
- Staffing agency lead generation
- CPA firm lead generation
- Commercial insurance lead generation
- Marketing agency lead generation
- Commercial real estate lead generation
- Manufacturing lead generation
- Fintech lead generation
- Commercial contractor lead generation
- Logistics and freight lead generation
- See every industry
Compare providers
- Best B2B lead generation companies in the USA How B2B lead generation companies compare on callers, channels, contracts and reporting.
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- B2B outbound call center services Outbound B2B calling by US based callers.
Keep reading
Best B2B lead generation companies in the USA
How B2B lead generation companies compare on callers, channels, contracts and reporting.
ReadOutsourced SDR services
A managed team of US based SDRs.
ReadB2B outbound call center services
Outbound B2B calling by US based callers.
ReadAppointment setting vs lead generation
How the two services differ.
ReadReady for booked B2B sales meetings?
Book a 30 minute strategy call with our team to review your target buyers, list, outreach scope and pricing.
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