Commercial Solar Lead Generation and Appointment Setting
Cold calling and cold email for commercial and industrial solar installers, EPCs, and financing providers. We book qualified meetings with building owners, CFOs, and facility managers.
What commercial solar lead generation includes
Everything a commercial solar installer needs to fill the pipeline with real property owners and decision makers, not door knock leads.
C&I property targeting
Lists filtered by square footage, utility rate, site type, property ownership, and geography.
Owner and CFO calls
Direct dials to building owners, CFOs, facility managers, and sustainability leads.
Solar fluent scripts
Messaging built around utility bill savings, ITC, depreciation, and PPA options, not generic pitches.
Qualified meetings booked
Meetings placed on your calendar with property intel and utility savings potential noted.
No show replacement
Meetings that no show or fall outside the agreed ICP are replaced at no cost.
Weekly reporting
Full visibility on dials, connects, meetings booked, and pipeline sourced by market.
Why commercial solar installers pick CFE Marketing Services
C&I focused, not residential
We do not sell door knock residential leads. Every meeting is with a commercial or industrial decision maker.
Cheaper than an in house SDR
One retainer covers callers, data, tools, and management. Less than one fully loaded US SDR.
B2B sales meeting program live in a week
First meetings typically book in weeks 3 to 4. No hiring, no ramp, no benefits load.
Built for long sales cycles
Cadences designed for 6 to 18 month commercial solar sales cycles with nurture built in.
Frequently asked questions
Do you do residential solar leads?
No. We focus on commercial and industrial solar only. Meetings are booked with building owners, CFOs, and facility managers, not homeowners.
Who do you call?
Building owners, CFOs, COOs, facility managers, sustainability directors, and property managers for large portfolios.
How much does it cost?
We do not publish rates. Cost depends on the ICP, channel mix, and target meeting volume. We scope the number on a 30 minute call and send it to you in writing. Terms are month to month with no long term contract.
How many meetings should we expect?
B2B meeting volume depends on your ICP, channel mix and deal size; we set a monthly target on the 30 minute call and report meetings booked and held every week.
Can you target specific utility territories?
Yes. Lists are built by utility, state, county, property type, and building size to match your service area and ideal project.
For the full C&I playbook, including the objections facility owners raise on payback periods, read our dedicated page on commercial solar lead generation.
Fill your commercial solar pipeline this quarter
30 minute call. We'll map your ideal C&I customer, project meeting volume, and quote a pilot on the spot.
Book a Strategy Call