Scoping guide

    What Drives B2B Appointment Setting Cost

    We do not publish rates or cost per appointment figures. What a program costs depends on your ICP difficulty, channel mix, caller location, and the volume you need. Here is how we scope it, and how to tell quickly whether we are a fit.

    The variables that move the number

    • ICP difficulty: small business owners and contractors are far easier to reach than enterprise C suite buyers
    • Channel mix: phone only, email only, or phone plus email plus LinkedIn
    • Caller location: US based callers cost more than offshore, and win on US calling
    • List scope: bring your own list, or full ICP research and enrichment
    • Target volume: the number of qualified appointments you need each month
    • Qualification bar: the tighter the written criteria, the more dials per booked appointment
    • Confirmation: automated reminders versus a live human confirming every appointment

    How we quote

    On a 30 minute call we map your ICP, service area, and target volume, then send the number in writing. No published rate card, no pressure.

    Are we a fit?

    GOOD FIT
    • B2B teams with a defined ICP and reps who can take meetings
    • You can work 8 to 20 extra qualified appointments a month
    • You want a dedicated US based caller
    • You will agree written qualification criteria before launch
    • You are comfortable with month to month, cancel with 30 days notice
    NOT A FIT
    • You want pay per appointment only pricing
    • Nobody can work the appointments we book
    • No clear ICP or service area yet
    • You need results inside two weeks
    • You are shopping only on cost

    Want to model your own numbers instead? Use the SDR ROI calculator with figures from your own funnel.