SaaS Lead Generation & Appointment Setting for B2B SaaS
We book qualified product demos and sales meetings for B2B SaaS teams with 11 to 200 employees. Cold calling, cold email, appointment setting, and ICP list building, done by US based reps who understand SaaS buyers.
SaaS lead generation, done for you
A full outbound engine plugged into your CRM and calendar, so your AEs stop prospecting and start closing SaaS demos.
Cold calling
US based BDRs dialing your ICP daily, qualifying against your sales criteria, and booking demos straight to your AE calendar.
Appointment setting
Meetings confirmed, calendar invites sent, no shows chased, briefing notes delivered to the AE before every call.
LinkedIn outreach
Personalized LinkedIn touches paired with calls and email, so your ICP hears from a real person on every channel that matters.
Cold email campaigns
Full inbox infrastructure, deliverability monitoring, and ICP tuned sequences that generate booked demos, not spam complaints.
Lead list building
ICP mapped from your closed won data, enriched with verified emails and direct dials, refreshed monthly.
Pipeline reporting
Weekly dashboards on dials, connects, meetings booked, held, and sourced pipeline attributed to CFE Marketing Services.
Why SaaS founders pick CFE Marketing Services over hiring an in house BDR
B2B sales meeting program live in a week, not 6 months
No hiring, no ramp, no benefits load. We plug into your stack and start dialing your ICP.
Priced like an SDR, delivers like a team
One monthly retainer covers callers, data, tooling, deliverability, and management. Cheaper than one fully loaded US BDR.
Meetings, not activity theater
You are billed against outcomes on the calendar, not dashboards of dials. If demos are not booking, we fix the ICP or script, on us.
SaaS buyer fluency
We know the difference between a VP RevOps and a Head of Growth, and we script accordingly. Our BDRs sound like they belong on your team.
Fill your SaaS demo calendar this quarter
30 minute call with a CFE Marketing Services account executive. We will map your ICP, project pipeline, and quote a pilot on the spot.
Book a Strategy Call