SaaS Appointment Setting: 80 Meetings Booked

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    CFE Marketing Services booked 80 BANT qualified sales meetings for a B2B SaaS company (CFE-reported booking total; client name and timeframe confidential). CFE's US based SDRs book meetings through cold calling and cold email.

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    80

    BANT qualified sales meetings booked for a B2B SaaS company

    CFE-reported booking total. The timeframe is client confidential. Sales outcomes are not published.

    The client

    A US based B2B SaaS company. The client name and timeframe are confidential.

    What CFE ran

    US based SDRs built an ICP matched prospect list, ran cold calling and cold email, qualified every meeting with BANT and sent a weekly report.

    Results at a glance

    Meetings booked80 (CFE-reported booking total)
    QualificationBANT: budget, authority, need and timeline
    ClientB2B SaaS company, name confidential
    TimeframeConfidential

    What this means for a SaaS company

    A B2B SaaS company can run the same program: US based SDRs call and email the buyer roles that match your product category and agreed ICP, and every meeting is qualified with BANT before it reaches your calendar. Your team runs the demo and closes the business.

    How a CFE program works

    1. Strategy call. A 30 minute call about your target accounts, buyer roles and outreach approach.
    2. Live in a week. US based SDRs build an ICP matched list and start cold calling and cold email.
    3. One month pilot. Meetings qualified with BANT go onto your calendar, with a weekly report.
    4. Month to month. After the pilot the program runs month to month. Cancel with 30 days notice.

    Frequently asked questions

    How many meetings has CFE booked for SaaS companies?

    CFE Marketing Services booked 80 BANT qualified sales meetings for a B2B SaaS company (CFE-reported booking total; client name and timeframe confidential).

    Why is the SaaS company not named?

    The client name and timeframe are confidential, so they are not published. The booking total is CFE-reported.

    How does CFE qualify meetings?

    Every meeting CFE books is qualified with BANT: budget, authority, need and timeline.

    How much does appointment setting for a SaaS company cost?

    Pricing is custom per project. It is scoped on a 30 minute strategy call.

    More client results

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    Talk through your outbound plan with our team

    Bring your website and your sales goals. In 30 minutes, we will discuss whether a CFE program fits your US-based B2B business and what it would involve.

    • Your buyers

      Which companies and decision makers you want to reach.

    • Your approach

      Where calling, email and appointment setting fit your sales process.

    • Your next step

      The program scope, price and what your team would need to provide.

    Book a Strategy Call

    Choose an available time for your strategy call.