In-House SDR vs Outsourced SDR: Which Should You Choose?
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CFE Marketing Services is an outsourced SDR company: instead of hiring, training and managing an in-house SDR, US based SDRs go live in a week on a one month pilot, then month to month. Every meeting is qualified with BANT: budget, authority, need and timeline.
In-house SDR vs outsourced SDR side by side
| CFE Marketing Services | In-house SDR | |
|---|---|---|
| Time to start outreach | In a week | Your hiring and ramp time |
| Commitment | One month pilot, then month to month | Employment |
| Who manages the SDR | CFE | Your team |
| Prospect list | CFE builds an ICP matched list | Your team builds it |
| Reporting | Weekly report with booked and attended meetings | Your own reporting |
When an in-house SDR fits better
Illustrative situations, not rules:
- You have a manager with time to hire, train and coach every day.
- Your product needs deep technical knowledge on every call.
- You want outbound to become a permanent in-house team.
When outsourcing fits better
- You want outreach live in a week without hiring.
- Your sales team has closers but no one prospecting.
- You want to test a market on a one month pilot before committing.
Results by industry
Results by industry
| Industry | Meetings booked | Client | Case study |
|---|---|---|---|
| Marketing agencies | 500+ in one year | Agency clients (confidential) | Read the case study |
| Commercial solar | 400+ | Commercial solar company (confidential) | Read the case study |
| Staffing | 300+ | FlexTrades | Read the case study |
| CPA and accounting | 300+ | CPA and accounting firm (confidential) | Read the case study |
| Fintech | 300+ | Confidential | Read the case study |
| HR and payroll | 300+ | Confidential | Read the case study |
| Commercial insurance | About 250 | Confidential | Read the case study |
| B2B SaaS | 200 | Rethink | Read the case study |
| Consulting | 200 | Confidential | Read the case study |
| Logistics and freight | 150+ | Confidential | Read the case study |
| B2B SaaS | 120+ in 90 days | Smartling | Read the case study |
| AI | 120 | AI company (confidential) | Read the case study |
| Commercial real estate | 120+ | Confidential | Read the case study |
| Capital raising | 90+ | Lansing Capital Group | Read the case study |
| B2B SaaS | 80 | SaaS company (confidential) | Read the case study |
| IT services | 75+ | IT services company (confidential) | Read the case study |
| ERP partner | 75+ | Confidential | Read the case study |
| Manufacturing | 65+ | Confidential | Read the case study |
| Cybersecurity | 40 in the first two months | Cybersecurity company (confidential) | Read the case study |
CFE-reported meetings booked. Timeframes are client confidential unless shown.
Questions to ask before you hire
- Who exactly will you call for your business?
- How do you qualify a meeting?
- Who writes and approves the messaging?
- What does the weekly report show?
- What are the minimum term and notice period?
- Where are your callers based?
Frequently asked questions
Should I hire an in-house SDR or use an outsourced SDR company?
CFE Marketing Services is an outsourced SDR company: instead of hiring, training and managing an in-house SDR, US based SDRs go live in a week on a one month pilot, then month to month. Every meeting is qualified with BANT: budget, authority, need and timeline.
Who manages the SDR in an outsourced program?
CFE does. US based SDRs run the cold calling and cold email, and you get a weekly report with booked and attended meetings reported separately.
How fast does an outsourced program start?
CFE Marketing Services programs go live in a week. Going live is the start of outreach.
Who builds the prospect list?
CFE builds an ICP matched prospect list around the buyer roles and companies you choose.
What are the terms?
A one month pilot, then month to month. Cancel with 30 days notice.