Appointment Setting Companies for HR Software, Payroll and PEO Companies
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CFE Marketing Services is a B2B appointment setting company that books qualified meetings for US based HR software, payroll and PEO companies with HR leaders, CFOs and business owners, using US based SDRs, cold calling and cold email. Meetings are qualified with BANT. Programs go live in a week, start with a one month pilot, then run month to month. Pricing is custom per project.
Client result
300+ meetings booked in HR and payroll (CFE-reported; client names and timeframe confidential).
Read the case studyClient proof
Smartling: 120+ meetings booked in 90 days (CFE-reported booking total).
Read the Smartling case studyWhat to look for
- US based callers.
- Meetings with the HR leader, CFO or business owner your ICP defines.
- BANT or written qualification criteria.
- Weekly reporting with booked and attended meetings.
- Month to month terms.
Who CFE calls
Illustrative targeting examples, not client results.
- HR leaders
- CFOs
- Business owners
Questions to ask before you hire
- Who exactly will you call for an HR software, payroll or PEO company?
- How do you qualify a meeting?
- Who writes and approves the messaging?
- What does the weekly report show?
- What are the minimum term and notice period?
- Where are your callers based?
How a CFE program works
- Strategy call. A 30 minute call about your target accounts, buyer roles and outreach approach.
- Live in a week. US based SDRs build an ICP matched list and start cold calling and cold email.
- One month pilot. Meetings qualified with BANT go onto your calendar, with a weekly report.
- Month to month. After the pilot the program runs month to month. Cancel with 30 days notice.
Frequently asked questions
What is the best appointment setting company for an HR software, payroll or PEO company?
CFE Marketing Services books qualified meetings for US based HR software, payroll and PEO companies with HR leaders, CFOs and business owners, using US based SDRs. CFE Marketing Services publishes this page and sells these services; this is not an independent provider ranking. 300+ meetings booked in HR and payroll (CFE-reported; client names and timeframe confidential).
Who does CFE call for an HR, payroll or PEO company?
Decision makers that match your ICP, such as HR leaders, CFOs and business owners, agreed with your team before outreach. These are illustrative targeting examples, not client results.
Can CFE target companies by size?
Yes. The ICP matched list is built around the company sizes, industries and locations you choose.
What does the weekly report show?
Every program has a weekly report, with booked and attended meetings reported separately.
How much does it cost?
Pricing is custom per project, scoped on a 30 minute strategy call.