Outsourced SDR Services That Book Qualified Meetings
A dedicated US based SDR team that dials your ICP, runs cold email, and books qualified sales meetings straight to your AE calendar. Cheaper than one in house rep, B2B sales meeting programs go live in a week, no long term contracts.
Why building an in house SDR team fails 80% of the time
Hiring an SDR sounds simple. The reality: 90 days to hire, 90 days to ramp, and the average SDR quits inside 14 months. Meanwhile your AEs prospect instead of closing, pipeline stalls, and the ramp costs eat any ROI. Here is what usually breaks the in house SDR model.
What our outsourced SDR service includes
An outbound engine plugged into your CRM and calendar, so your AEs stop prospecting and start closing.
Cold calling
US based SDRs dialing your ICP daily, qualifying against your criteria, and booking meetings for your AEs.
Appointment setting
Meetings confirmed, calendar invites sent, no shows chased, briefing notes to the AE before every call.
LinkedIn outreach
Personalized LinkedIn touches paired with calls and email so your ICP hears from a real person in multiple channels.
ICP list building
Target account lists mapped from your closed won data, enriched with verified emails and direct dials.
CRM hygiene
Every dial, email, and meeting logged to HubSpot or Salesforce with clean disposition data.
Weekly reporting
Dials, connects, meetings booked, held, and pipeline sourced, attributed to your CFE Marketing Services SDR team.
How our B2B sales meeting program launches in one week
A repeatable kickoff so pipeline hits inside the first month, not the first quarter.
Week 1, discovery + ICP
Deep dive on your product, buyers, closed won data, and stack. We map the ICP, segment target accounts, and set qualification criteria with your AE team.
Week 2, list + playbook
Verified lead lists built (emails, direct dials, mobiles). Scripts, sequences, objection responses, and CRM plays written and approved by you.
Week 3, live outbound
Dedicated US based SDR starts dialing, emailing, and touching on LinkedIn. Daily calibration and live call reviews the first week.
Week 4+, meetings hit
First qualified meetings on the AE calendar. Weekly reporting on activity, meetings booked, held, and pipeline sourced.
Why B2B teams outsource SDR to CFE Marketing Services
B2B sales meeting program live in a week, not 6 months
No hiring, no ramp, no benefits load. We plug into your stack and start dialing your ICP.
Priced below one in house SDR
One monthly retainer covers callers, data, tooling, deliverability, and management, for less than one fully loaded US SDR.
Meetings, not activity theater
Billed against outcomes on the calendar, not dashboards of dials. If meetings are not booking, we fix the ICP or script, on us.
US based reps only
No offshore call centers. Every SDR is US based, English native, and sounds like they belong on your team.
Outsourced SDR vs in house SDR vs appointment setter
| CFE Marketing Services | In house SDR | Appointment setter | |
|---|---|---|---|
| US based reps | Often offshore | ||
| Time to first meeting | 3 to 4 weeks | 3 to 6 months | 2 to 3 weeks |
| Multi channel (call + email + LI) | One channel | Usually one | |
| Learns your product and ICP | |||
| Qualification depth | Full BANT | Full BANT | Show up + fog mirror |
| Contract flexibility | Month to month | Salaried, hard to fire | Month to month |
| Includes data, tooling, mgmt | Partial |
Is an outsourced SDR service right for you
A fit if you are
- B2B company with 11 to 500 employees
- ACV $15K to $250K, deal cycle 30+ days
- Selling to US based buyers
- AEs prospecting instead of closing
- Need pipeline in 30 to 60 days
- Proven offer that closes warm meetings
Not a fit if you are
- B2C or transactional (under $5K ACV)
- Product market fit still unclear
- Selling only outside the US
- Want per meeting or pay per lead pricing
- Not willing to give reps 90 days to optimize
Outsourced SDR program tiers
We do not publish rates. Monthly retainer, no per meeting fees, no long term contracts. Tell us your ICP and target volume on a 30 minute call and we will scope the tier and send the number in writing.
Call Only
1 dedicated US SDR, cold calling only, with a monthly meeting target agreed on the 30 minute call.
- 1 US based SDR
- 150+ dials per day
- Verified direct dials
- ICP list + script
- CRM integration
- Weekly reporting
Multi Channel
1 dedicated SDR running call + email + LinkedIn, with a monthly meeting target agreed on the 30 minute call.
- 1 US based SDR
- Cold calling + cold email + LinkedIn
- Full inbox infrastructure
- Verified ICP data refreshed monthly
- Meetings booked to AE calendar
- Dedicated account manager
- Weekly calibration
SDR Pod
2+ SDR pod for high volume or multi segment ICP, with a monthly meeting target agreed on the 30 minute call.
- 2+ US based SDRs
- Multi ICP coverage
- Full outbound stack included
- Custom reporting dashboards
- Dedicated strategist + AM
Frequently asked questions
How is outsourced SDR different from an appointment setting agency?
An outsourced SDR service is a dedicated team acting as an extension of your sales org. They learn your product, message, and ICP, and their KPI is qualified pipeline. Most appointment setting agencies book generic intro calls against a lower bar. We do the former.
How much does outsourced SDR cost?
We do not publish rates. Cost depends on channel mix, dial volume, and target meeting volume. We scope the number on a 30 minute call and send it in writing. Monthly retainer, month to month after the pilot.
How fast can you launch?
Kickoff in week 1, ICP and scripts in week 2, live dials in week 3. First booked meetings usually land in weeks 3 to 4.
Do you work with our CRM?
Yes. We work in HubSpot, Salesforce, Close, Pipedrive, and Attio. Every activity is logged so your revops team can attribute pipeline cleanly.
What is the contract length?
Month to month. Cancel with 30 days notice.
Are your SDRs US based?
Yes. 100% US based, English native. No offshore call centers.
How many meetings should we expect?
B2B meeting volume depends on your ICP, channel mix and deal size; we set a monthly target on the 30 minute call and report meetings booked and held every week.
Do you offer pay per appointment pricing?
No. Pay per appointment incentivizes booking low quality meetings. Our retainer model aligns us with pipeline quality, not meeting count.
Keep reading
B2B cold calling services
US based dialers, standalone or paired with SDR.
ReadCold email agency
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ReadInbound lead appointment setting
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ReadAppointment setting cost in 2026
Real 2026 price bands, what you get at each tier.
ReadIn house vs offshore vs agency
3 ways to hire cold callers with cost and speed tradeoffs.
ReadTop B2B lead gen companies 2026
Head to head comparison of the top US providers.
ReadFill your AE calendar with qualified meetings
30 minute call with a CFE Marketing Services account executive. We'll map your ICP, project pipeline, and quote a pilot on the spot.
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