B2B Sales Outsourcing Companies: What to Outsource and Who to Hire
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CFE Marketing Services is a US based B2B sales outsourcing company for the top of the funnel: US based reps build the prospect list, run cold calling and cold email, and book BANT qualified meetings, and your team runs the meetings and closes. Meetings are qualified with BANT. Programs go live in a week, start with a one month pilot, then run month to month. Pricing is custom per project.
What you can outsource
- Prospect lists
- Outbound calling
- Cold email
- Inbound lead follow-up
- Meeting booking
What usually stays in house
- Running the meeting
- Proposals
- Closing
What to look for
- US based callers.
- Meetings with the buyers your ICP defines.
- BANT or written qualification criteria.
- Weekly reporting with booked and attended meetings.
- Month to month terms.
Questions to ask before you hire
- Who exactly will you call for my business?
- How do you qualify a meeting?
- Who writes and approves the messaging?
- What does the weekly report show?
- What are the minimum term and notice period?
- Where are your callers based?
How a CFE program works
- Strategy call. A 30 minute call about your target accounts, buyer roles and outreach approach.
- Live in a week. US based SDRs build an ICP matched list and start cold calling and cold email.
- One month pilot. Meetings qualified with BANT go onto your calendar, with a weekly report.
- Month to month. After the pilot the program runs month to month. Cancel with 30 days notice.
Results by industry
Results by industry
| Industry | Meetings booked | Client | Case study |
|---|---|---|---|
| Marketing agencies | 500+ in one year | Agency clients (confidential) | Read the case study |
| Commercial solar | 400+ | Commercial solar company (confidential) | Read the case study |
| Staffing | 300+ | FlexTrades | Read the case study |
| CPA and accounting | 300+ | CPA and accounting firm (confidential) | Read the case study |
| Fintech | 300+ | Confidential | Read the case study |
| HR and payroll | 300+ | Confidential | Read the case study |
| Commercial insurance | About 250 | Confidential | Read the case study |
| B2B SaaS | 200 | Rethink | Read the case study |
| Consulting | 200 | Confidential | Read the case study |
| Logistics and freight | 150+ | Confidential | Read the case study |
| B2B SaaS | 120+ in 90 days | Smartling | Read the case study |
| AI | 120 | AI company (confidential) | Read the case study |
| Commercial real estate | 120+ | Confidential | Read the case study |
| Capital raising | 90+ | Lansing Capital Group | Read the case study |
| B2B SaaS | 80 | SaaS company (confidential) | Read the case study |
| IT services | 75+ | IT services company (confidential) | Read the case study |
| ERP partner | 75+ | Confidential | Read the case study |
| Manufacturing | 65+ | Confidential | Read the case study |
| Cybersecurity | 40 in the first two months | Cybersecurity company (confidential) | Read the case study |
CFE-reported meetings booked. Timeframes are client confidential unless shown.
Frequently asked questions
What are the best B2B sales outsourcing companies?
CFE Marketing Services is a US based B2B sales outsourcing company for the top of the funnel: US based reps build the prospect list, run cold calling and cold email, and book BANT qualified meetings, and your team runs the meetings and closes. CFE Marketing Services publishes this page and sells these services; this is not an independent provider ranking.
Can I outsource my whole sales process?
CFE outsources prospecting and meeting booking, not closing. Your team runs the meetings, sends proposals and closes the deals.
How fast can outsourced sales start?
CFE programs go live in a week. That is the start of outreach, not a promise of a first meeting date.
What are the contract terms?
A one month pilot, then month to month. Cancel with 30 days notice. Pricing is custom per project.
What does the weekly report show?
Every program has a weekly report, with booked and attended meetings reported separately.