HR and Payroll Appointment Setting: 300+ Meetings Booked

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CFE Marketing Services has booked 300+ BANT qualified sales meetings in HR and payroll (CFE-reported booking total; client names and timeframe confidential). CFE's US based SDRs book meetings through cold calling and cold email.

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Last updated October 27, 2026

300+

BANT qualified sales meetings booked in HR and payroll

CFE-reported booking total. The timeframe is client confidential. Sales outcomes are not published.

The clients

US based HR software, payroll and PEO companies. The client names and timeframe are confidential.

What CFE ran

US based SDRs built an ICP matched prospect list, ran cold calling and cold email, qualified every meeting with BANT and sent a weekly report.

Results at a glance

Meetings booked	300+ (CFE-reported booking total)
Qualification	BANT: budget, authority, need and timeline
Client	HR and payroll, names confidential
Timeframe	Confidential

What this means for an HR or payroll company

An HR software, payroll or PEO company can run the same program: US based SDRs call and email HR leaders, CFOs and business owners that match your ICP, and every meeting is qualified with BANT before it reaches your calendar. Your team runs the demo and closes the business.

How a CFE program works

Strategy call. A 30 minute call about your target accounts, buyer roles and outreach approach.
Live in a week. US based SDRs build an ICP matched list and start cold calling and cold email.
One month pilot. Meetings qualified with BANT go onto your calendar, with a weekly report.
Month to month. After the pilot the program runs month to month. Cancel with 30 days notice.

Frequently asked questions

Has CFE booked meetings for an HR software or payroll company?

CFE Marketing Services has booked 300+ BANT qualified sales meetings in HR and payroll (CFE-reported booking total; client names and timeframe confidential).

Why are the HR and payroll clients not named?

The client names and timeframe are confidential, so they are not published. The booking total is CFE-reported.

How does CFE qualify meetings?

Every meeting CFE books is qualified with BANT: budget, authority, need and timeline.

How much does appointment setting for an HR or payroll company cost?

Pricing is custom per project. It is scoped on a 30 minute strategy call.

More client results

Talk through your outbound plan with our team

Bring your website and your sales goals. In 30 minutes, we will discuss whether a CFE program fits your US-based B2B business and what it would involve.

Your buyers

Which companies and decision makers you want to reach.

Your approach

Where calling, email and appointment setting fit your sales process.

Your next step

The program scope, price and what your team would need to provide.