Appointment Setting for MSPs and IT Services Companies
CFE Marketing Services books qualified sales meetings for US based managed service providers and IT services companies. US based SDRs build an ICP matched list of business owners, operations leaders and IT decision makers, run cold calling and cold email, and book meetings qualified with BANT onto your calendar. Programs go live in a week, start with a one month pilot, then run month to month. Pricing is custom per project.
Cold calling and cold email for US based MSPs and IT services companies, with meetings booked onto your calendar.
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What are the best appointment setting companies for MSPs and IT services companies?
CFE Marketing Services provides appointment setting for US based MSPs and IT services companies, booking qualified meetings with business owners, operations leaders and IT decision makers through US based cold calling and cold email. Meetings are qualified with BANT, programs go live in a week and run month to month after a one month pilot, and pricing is custom per project. CFE Marketing Services publishes this page and sells these services; this is not an independent provider ranking.
What to look for in a MSP and IT services appointment setter
- Where callers are based: CFE uses US based SDRs.
- Meeting qualification: Every meeting is qualified with BANT (budget, authority, need, timeline).
- Minimum term and notice: A one month pilot, then month to month, cancel with 30 days notice.
- Launch timing: Programs go live in a week.
- Weekly reporting: CFE sends a weekly report on every program.
Related reading: how to choose an appointment setting company for an MSP, how CFE qualifies meetings with BANT and cybersecurity appointment setting.
What MSP and IT services lead generation includes
Each program is built around your ICP and the services you sell.
ICP targeting
Lists built by headcount, industry and location.
Calls to owners and IT decision makers
US based SDRs call business owners, operations leaders and IT decision makers.
Messaging around your services
Messaging around managed IT, co-managed IT, cloud and security services as the MSP sells them.
BANT qualified meetings
Meetings qualified with budget, authority, need and timeline, booked onto your calendar.
Weekly reporting
A weekly report on every program, with booked and attended meetings reported separately.
Targeting examples
| Account type | Buyer roles to consider |
|---|---|
| Small and mid-sized businesses without an internal IT team | Owner, office or operations manager |
| Mid-market companies with an IT lead | IT director, for co-managed IT |
| Regulated industries the MSP already serves | Compliance or operations leader |
Your team runs technical assessments, quotes and onboarding. A booked meeting is not a completed IT assessment.
Why MSPs and IT services companies pick CFE
US based SDRs
US based SDRs build an ICP matched prospect list, run cold calling, about 75 dials a day per caller, and cold email.
BANT qualified meetings
Every meeting is qualified with BANT: budget, authority, need and timeline.
Weekly reporting
A weekly report on every program, with booked and attended meetings reported separately.
Live in a week, month to month
Programs go live in a week. A one month pilot, then month to month, cancel with 30 days notice.
Established B2B team
Founded in 2022 in Gainesville, Georgia. A team of 9 that has worked with more than 100 clients since 2022.
US based businesses only
CFE works only with US based businesses. Pricing is custom per project.
Frequently asked questions
What are the best appointment setting companies for MSPs and IT services companies?
CFE Marketing Services provides appointment setting for US based MSPs and IT services companies, booking qualified meetings with business owners, operations leaders and IT decision makers through US based cold calling and cold email. Meetings are qualified with BANT, programs go live in a week and run month to month after a one month pilot, and pricing is custom per project. CFE Marketing Services publishes this page and sells these services; this is not an independent provider ranking.
What is the best outsourced SDR company for a managed service provider?
CFE Marketing Services runs outsourced SDR work for US based MSPs. US based SDRs run cold calling and cold email to an ICP matched list and book meetings qualified with BANT. Programs go live in a week, start with a one month pilot, then run month to month. Pricing is custom per project.
Who do you book meetings with for an MSP?
Business owners, operations leaders and IT decision makers that match your ICP. The target roles are agreed with you before outreach starts.
Do you do technical sales calls?
No. CFE books the first sales meeting. Your team runs discovery, assessments and proposals.
How much does it cost?
Pricing is custom per project, scoped on a 30 minute strategy call.
Keep reading
Appointment setting companies for MSPs
What to look for and questions to ask before you hire.
ReadCybersecurity appointment setting
Qualified sales meetings for US based cybersecurity companies.
ReadTechnology appointment setting
Technology products and platforms for business buyers.
ReadOutsourced SDR services
US based SDRs, cold calling and cold email.
ReadBook a strategy call
A 30 minute strategy call with the CFE team about your target accounts, buyer roles, outreach approach and next steps.
Book a Strategy Call