Outsourced SDR Pricing: How Engagements Are Scoped
Tell us who you want to reach and how your team sells. We will discuss a program scope and price on a 30 minute strategy call. CFE programs run month to month, with 30 days notice to cancel.
Book a Strategy CallCFE Marketing Services provides B2B appointment setting and outsourced SDR programs with pricing custom per project. Programs go live in a week, with weekly reporting and a one month pilot. Programs run month to month, cancel with 30 days notice.
Selected clients
CFE Marketing Services has booked meetings with senior, high level B2B decision makers at emerging, mid-market and enterprise companies. Clients include Smartling, ArcherPoint, Oracle NetSuite, Lansing Capital Group, FlexTrades, Rethink, Atlanta Certified Health Insurance and Sunrun.
CFE has booked thousands of meetings since 2022 (CFE-reported). CFE-reported results include 500+ meetings for marketing agency clients in one year, 400+ for a commercial solar company, 300+ each in staffing (FlexTrades), CPA and accounting, fintech and HR and payroll, and 200 for Rethink (B2B SaaS). Unnamed clients are confidential.
Client campaign totals reported by CFE. Campaign timeframes and sales outcomes are not shown.
Hiring an SDR or working with CFE?
Compare the work your business needs covered. An employee salary and an agency quote may cover different responsibilities, so include management, tools and follow-up in your decision.
| Compare | An internal SDR | A CFE program |
|---|---|---|
| People and management | You recruit, onboard and manage the rep. | CFE manages the outreach team within the agreed scope. |
| Budget | Include compensation, hiring, management time, data and tools. | Review the quoted scope, included services and any additional costs before starting. |
| Daily outreach | Your team owns the prospecting workflow, scripts and channel setup. | Agree the target list, calling and email work, message approvals and meeting criteria with CFE. |
| Sales follow-up | Your business runs sales meetings and closes opportunities. | Your business still runs sales meetings, follows up and closes opportunities. |
| Flexibility | You build and maintain an internal sales development function. | Programs are month to month, with 30 days notice to cancel. |
An internal hire may fit when you have management capacity and want direct control of the role. A managed program may fit when you want CFE to run the agreed outreach while your team handles sales conversations. Read the outsourced SDR service scope and the meeting qualification criteria.
Discuss the right scope for your team
Bring your target buyer, current prospecting approach and sales capacity. We will talk through the options and price.
Book a Strategy CallWhat to bring to a pricing conversation
A useful quote starts with your business economics and a clear buyer profile. Have these details ready for the strategy call:
- Your company website and the product or service you sell.
- Your approximate monthly business revenue and average customer value.
- The roles, industries and US markets you want to reach.
- Who will handle meetings, sales follow-up and closing.
- What you are prepared to invest in a managed outbound sales process.
Revenue helps put the proposed spend in context. Pricing is custom per project. We go over it on a 30 minute strategy call. A booked meeting is not a guaranteed sale.
Explore the assumptions behind your budget
Before comparing a quote, model how attendance, close rate and customer value affect your program economics. Use your own figures and bring the scenario to your strategy call.
Calculator outputs depend on your inputs. CFE scope and price are confirmed separately on the call.
The three engagement models, side by side
Outsourced SDR work is usually billed one of three ways. CFE Marketing Services scopes one program price on the 30 minute strategy call.
What actually drives outsourced SDR pricing
Two agencies can quote the same number and deliver very different results. These are the variables that move the figure:
- Rep location: US based reps usually cost more than offshore reps
- Channel mix: cold calling only, cold email only, or both
- List building: bring your own list, or have the provider build an ICP matched list
- Tooling: some providers include data and dialer costs, others pass them through
- Meeting volume: how many meetings you need and how big your target market is
- Contract terms: month to month versus longer commitments
Month to month vs annual contracts for outsourced SDR
CFE Marketing Services runs every program month to month, with 30 days notice to cancel and no annual contract. Month to month lets you stop if the meetings do not fit; annual contracts usually trade that flexibility for a lower monthly rate.
How fast can an outsourced SDR start booking meetings?
CFE Marketing Services programs go live in a week: a 30 minute strategy call, then an ICP matched list and scripts, then US based SDRs start cold calling and cold email.
Are we a fit? Read this before you enquire
Use this as a quick check, then book a call and we will scope the program.
- A US-based B2B business selling to US buyers
- An owner or sales leader with an offer and capacity to handle sales meetings
- You want US based SDRs running cold calling and cold email
- You want month to month terms, cancel with 30 days notice
- B2C companies
- Businesses based outside the United States
- Companies selling only outside the US
FAQ
What does an outsourced SDR cost?
CFE Marketing Services provides B2B appointment setting and outsourced SDR programs with pricing custom per project. CFE Marketing Services prices each program on a 30 minute strategy call, based on your ICP, channel mix and meeting volume. Programs run month to month with 30 days notice to cancel.
Which pricing model does CFE Marketing Services use?
Pricing is custom per project. We go over it on a 30 minute strategy call. Every program runs month to month with 30 days notice to cancel.
How long is the contract?
CFE Marketing Services works month to month. You can cancel with 30 days notice.
How fast does CFE Marketing Services start?
CFE Marketing Services programs go live in a week: a 30 minute strategy call, then an ICP matched list and scripts, then US based SDRs start cold calling and cold email.
How many meetings should one outsourced SDR book per month?
CFE Marketing Services does not quote a meeting number before seeing your market. Meeting volume is scoped on the 30 minute strategy call, together with your ICP and channel mix.
US based vs offshore SDRs, which is worth it?
CFE Marketing Services uses US based SDRs. For cold calling into US buyers, accent, cultural fit and time zone matter on the call; for email-only work the gap is smaller.
Want a quote for your specific ICP?
A 30 minute strategy call. We learn your offer, your ICP and your targets, and scope the program and the price.
Book a Strategy Call