OUTSOURCED SDR PRICING GUIDE

    Outsourced SDR Pricing: How Engagements Are Scoped

    Pricing is scoped on a 30 minute call. Cost depends on your ICP, channel mix, and meeting volume. Here is how the models work and what moves the number.

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    The three engagement models, side by side

    There are three common ways outsourced SDR work is billed. We use the retainer model with a per booked meeting component. Pricing is scoped on a 30 minute call.

    RETAINER
    Best for: Teams that want a dedicated rep and predictable output
    The default model for serious outbound. The agency is paid to be strategic, not to fill calendars with anything that answers.
    PER MEETING
    Best for: Testing a channel with low commitment
    Looks lean up front, but the agency is paid on volume. Expect lower qualified meeting rates and more no shows. We do not offer this on its own.
    PER HOUR / OFFSHORE
    Best for: Low cost list building and cold email, not US calling
    Works for research and email. Weak for cold calling into US buyers.

    What actually drives outsourced SDR pricing

    Two agencies can quote the same number and deliver very different results. These are the variables that move the figure:

    • Rep location: US based reps cost more than offshore, but win on US calling
    • Channel mix: calling only is cheaper than calling plus email plus LinkedIn
    • List building: bring your own list vs full ICP research and enrichment
    • Tooling: some agencies bundle Smartlead, Apollo, dialers; others pass costs through
    • Meeting confirmation: automated reminders vs live human confirms before every meeting
    • Reporting cadence: monthly PDF vs weekly dashboard with live pipeline
    • Contract length: long lock ins usually buy a discount, but reduce flexibility

    Are we a fit? Read this before you enquire

    We only take accounts we can produce for. Use this as a qualification check, then book a call and we will scope the number.

    GOOD FIT
    • B2B teams with a defined ICP and a rep who can take the meetings
    • You can handle 8 to 20 additional qualified meetings a month
    • You want a dedicated US based caller, not a shared pool
    • You will agree written qualification criteria before launch
    • You are comfortable with month to month, cancel with 30 days notice
    NOT A FIT
    • You want pay per appointment only pricing
    • Nobody on your side can work the appointments
    • No clear ICP or service area yet
    • You need results inside two weeks
    • You want a rep shared across five other accounts
    • You are shopping only on cost

    FAQ

    What does an outsourced SDR cost?

    Pricing is scoped on a 30 minute call. Cost depends on channel mix, whether the rep is US based, how much list building and ICP research is in scope, tooling, and the meeting volume you need.

    Which pricing model do you use?

    Pricing is scoped on a 30 minute call.

    How many meetings should one outsourced SDR book per month?

    B2B meeting volume depends on your ICP, channel mix and deal size; we set a monthly target on the 30 minute call and report meetings booked and held every week.

    How long is the contract?

    Month to month. Cancel with 30 days notice.

    What is included in a retainer?

    One dedicated rep, ICP and messaging build, list building, cold email infrastructure, cold calling, LinkedIn outreach, weekly reporting, and live meeting confirmation. Anything less is a partial engagement.

    US based vs offshore SDRs, which is worth it?

    For calling into US buyers, US based reps almost always win. Accent, cultural fit, and time zone matter on a cold call. For cold email and LinkedIn the gap is smaller and offshore can work if a native writer reviews the copy.

    Want a quote for your specific ICP?

    30 minute call, no hard sell. We scope the exact rep, channels, and volume for your industry and send the number in writing.

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