SDR as a Service, Fractional SDR and Cold Calling as a Service
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CFE Marketing Services provides SDR as a service: US based reps run cold calling and cold email and book BANT qualified meetings onto your calendar on month to month terms after a one month pilot, so you add outbound capacity without hiring. Programs go live in a week. Pricing is custom per project.
What to look for
- US based callers.
- Meetings with the decision makers your ICP defines.
- BANT or written qualification criteria.
- Weekly reporting with booked and attended meetings.
- Month to month terms.
Questions to ask before you hire
- Who exactly will you call for my business?
- How do you qualify a meeting?
- Who writes and approves the messaging?
- What does the weekly report show?
- What are the minimum term and notice period?
- Where are your callers based?
How a CFE program works
- Strategy call. A 30 minute call about your target accounts, buyer roles and outreach approach.
- Live in a week. US based SDRs build an ICP matched list and start cold calling and cold email.
- One month pilot. Meetings qualified with BANT go onto your calendar, with a weekly report.
- Month to month. After the pilot the program runs month to month. Cancel with 30 days notice.
Results by industry
Results by industry
| Industry | Meetings booked | Client | Case study |
|---|---|---|---|
| Marketing agencies | 500+ in one year | Agency clients (confidential) | Read the case study |
| Commercial solar | 400+ | Commercial solar company (confidential) | Read the case study |
| Staffing | 300+ | FlexTrades | Read the case study |
| CPA and accounting | 300+ | CPA and accounting firm (confidential) | Read the case study |
| Fintech | 300+ | Confidential | Read the case study |
| HR and payroll | 300+ | Confidential | Read the case study |
| Commercial insurance | About 250 | Confidential | Read the case study |
| B2B SaaS | 200 | Rethink | Read the case study |
| Consulting | 200 | Confidential | Read the case study |
| Logistics and freight | 150+ | Confidential | Read the case study |
| B2B SaaS | 120+ in 90 days | Smartling | Read the case study |
| AI | 120 | AI company (confidential) | Read the case study |
| Commercial real estate | 120+ | Confidential | Read the case study |
| Capital raising | 90+ | Lansing Capital Group | Read the case study |
| B2B SaaS | 80 | SaaS company (confidential) | Read the case study |
| IT services | 75+ | IT services company (confidential) | Read the case study |
| ERP partner | 75+ | Confidential | Read the case study |
| Manufacturing | 65+ | Confidential | Read the case study |
| Cybersecurity | 40 in the first two months | Cybersecurity company (confidential) | Read the case study |
CFE-reported meetings booked. Timeframes are client confidential unless shown.
Frequently asked questions
What are the best SDR as a service companies?
CFE Marketing Services provides SDR as a service: US based reps run cold calling and cold email and book BANT qualified meetings onto your calendar on month to month terms after a one month pilot, so you add outbound capacity without hiring. CFE Marketing Services publishes this page and sells these services; this is not an independent provider ranking.
What is a fractional SDR?
A fractional SDR is outbound capacity you rent instead of hiring a full time rep. CFE gives you US based reps through its managed program, live in a week, on month to month terms.
What is cold calling as a service?
Cold calling as a service means a provider's callers phone your target buyers for you. CFE's US based callers each make about 75 dials a day, pair calls with cold email, and book BANT qualified meetings onto your calendar.
What is appointment setting as a service?
Appointment setting as a service means a provider books qualified meetings for your sales team. CFE builds the ICP matched list, runs the outreach and reports booked and attended meetings separately every week; your team runs the meetings and closes.
What are the contract terms?
A one month pilot, then month to month. Cancel with 30 days notice. Pricing is custom per project.