B2B Sales Tools, Reviewed
The B2B Sales Tools We Actually Use
Honest reviews of the platforms we plug into for cold calling, cold email, prospecting, and appointment setting. Pricing, pros, cons, and better alternatives.
Sales Data & Enrichment
Clay
4.7
Spreadsheet style data enrichment tool that stitches 100+ providers together for personalized outbound.
Starting: $149 per month
Cognism
4.3
GDPR compliant B2B contact data with strong EMEA mobile phone coverage.
Starting: About $15,000 per year
Apollo.io
4.2
All in one prospecting database and sequencer, popular with SMB and startup sales teams.
Starting: $49 per user per month
ZoomInfo
4.1
Enterprise grade B2B contact and intent data, the incumbent for mid market and enterprise sales.
Starting: About $15,000 per year
Lusha
4.1
Lightweight B2B contact database with a strong Chrome extension for LinkedIn prospecting.
Starting: $49 per user per month
Cold Email Platform
Smartlead
4.7
Cold email platform built for agencies and lean teams, with unlimited mailboxes on every plan.
Starting: $39 per month
Instantly
4.5
Cold email tool with a polished UI and a large warmup network for founders and small teams.
Starting: $37 per month
QuickMail
4.5
Deliverability first cold email tool with its own MailFlow warmup product.
Starting: $49 per month
Lemlist
4.4
Cold email tool built for personalization, with image and video merge tags and templates.
Starting: $39 per user per month
Woodpecker
4.3
Long standing cold email tool with a strong deliverability reputation, favored by agencies.
Starting: $29 per user per month
Sales Engagement Platform
Outreach
4.3
Enterprise sales engagement platform for large SDR and AE teams running heavy Salesforce workflows.
Starting: About $130 per user per month
Salesloft
4.3
Enterprise sales engagement platform focused on cadence execution and revenue orchestration.
Starting: About $125 per user per month
Reply.io
4.3
Multichannel sales engagement platform with AI assist, priced between SMB and enterprise.
Starting: $59 per month
Parallel & Power Dialer
Nooks
4.7
AI parallel dialer plus virtual sales floor, popular with modern SDR teams.
Starting: About $250 per user per month
Orum
4.6
AI parallel dialer that connects reps only to live human answers, multiplying conversations per hour.
Starting: About $250 per user per month
Aircall
4.3
Cloud based business phone system with power dialing and CRM integrations.
Starting: $30 per user per month
CRM
Skip the tool stack, get the meetings
We already run every tool on this page. Hire us and get booked meetings, not a software bill.
Book a Strategy Call