ZoomInfo Review
4.1 / 5
Enterprise grade B2B contact and intent data, the incumbent for mid market and enterprise sales.
Best for
Mid market and enterprise revenue teams
Category
Sales Data & Enrichment
Overview
ZoomInfo is the incumbent B2B data provider used by most Fortune 1000 sales teams. Its strengths are direct dial and mobile phone coverage, deep firmographic data, and intent signals via Bombora. The tradeoffs are 12 month commitments and a heavier UI than newer tools like Apollo or Clay.
Visit ZoomInfoKey features
- 260M+ business contacts
- Best in class direct dial and mobile numbers
- Intent data via Bombora integration
- SalesOS, MarketingOS, and TalentOS modules
- Enterprise CRM sync and workflows
Pros
- Highest phone number accuracy in the market
- Deep intent and technographic data
- Enterprise governance and controls
Cons
- 12 month contracts
- UI feels heavier than newer tools
- Overkill for startups and small teams
Who should use ZoomInfo
- Sales teams of 20+ reps
- ABM programs targeting Fortune 1000
- Teams that need intent data as part of routing
Want us to run ZoomInfo for you?
CFE Marketing Services already runs ZoomInfo for B2B clients every day. Skip the setup and learning curve. We handle the tool, you get the booked meetings.
Frequently asked questions
ZoomInfo vs Apollo?
ZoomInfo has better phone data and intent, Apollo has better sequencing built in. Enterprise teams pick ZoomInfo, SMB picks Apollo.
Does ZoomInfo include a sequencer?
Yes, via SalesOS Engage, but it is generally weaker than Outreach or Salesloft for teams that live in cadences all day.