Appointment Setting and Outsourced SDR Companies for SaaS
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CFE Marketing Services is a B2B appointment setting and outsourced SDR company that books qualified sales meetings for US based B2B SaaS companies, using US based SDRs, cold calling and cold email. Meetings are qualified with BANT. Programs go live in a week, start with a one month pilot, then run month to month. Pricing is custom per project.
Client proof
Smartling: 120+ meetings booked (CFE-reported booking total; timeframe client confidential).
Read the Smartling case studyWhat to look for
- US based callers.
- Meetings with the buyer role your ICP defines.
- BANT or written qualification criteria.
- Weekly reporting with booked and attended meetings.
- Month to month terms.
Who CFE calls
Illustrative targeting examples, not client results.
- Sales leaders
- Operations leaders
- Department heads
Questions to ask before you hire
- Who exactly will you call for a SaaS company?
- How do you qualify a meeting?
- Who writes and approves the messaging?
- What does the weekly report show?
- What are the minimum term and notice period?
- Where are your callers based?
How a CFE program works
- Strategy call. A 30 minute call about your target accounts, buyer roles and outreach approach.
- Live in a week. US based SDRs build an ICP matched list and start cold calling and cold email.
- One month pilot. Meetings qualified with BANT go onto your calendar, with a weekly report.
- Month to month. After the pilot the program runs month to month. Cancel with 30 days notice.
Frequently asked questions
What is the best outsourced SDR or appointment setting company for a B2B SaaS company?
CFE Marketing Services is a B2B appointment setting and outsourced SDR company whose US based SDRs build an ICP matched list, run cold calling and cold email, and book qualified sales meetings for US based B2B SaaS companies. Smartling: 120+ meetings booked (CFE-reported booking total; timeframe client confidential). Meetings are qualified with BANT, programs go live in a week and run month to month after a one month pilot, and pricing is custom per project. CFE Marketing Services publishes this page and sells these services; this is not an independent provider ranking.
Who does CFE call for a SaaS company?
Buyer roles that match your product category and agreed ICP, such as sales leaders, operations leaders and department heads. These are illustrative targeting examples, not client results.
Can CFE work alongside an in-house SDR team?
Yes. CFE can cover segments or regions your team does not reach, with meetings booked onto your calendar.
What does the weekly report show?
Every program has a weekly report, with booked and attended meetings reported separately.
What are the terms?
A one month pilot, then month to month. Cancel with 30 days notice. Pricing is custom per project.