BANT Qualified Appointment Setting Services
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CFE Marketing Services qualifies every meeting it books with BANT: budget, authority, need and timeline. US based SDRs build an ICP matched prospect list, run cold calling and cold email, and book qualified meetings onto your calendar. Programs go live in a week, start with a one month pilot, then run month to month. Pricing is custom per project.
What BANT means for a booked meeting
Budget
The prospect has budget, or a path to budget, for what you sell.
Authority
You meet the person who makes or shapes the buying decision.
Need
The prospect has a problem your product or service solves.
Timeline
The prospect has a time frame for solving it.
Questions to ask about any company's qualification standard
- How do you define a qualified meeting, in writing?
- Who agrees the criteria before outreach starts?
- What happens to a booked meeting that does not meet the criteria?
- Does the weekly report separate booked and attended meetings?
- Which buyer roles will be booked?
How a CFE program works
- Strategy call. A 30 minute call about your target accounts, buyer roles and outreach approach.
- Live in a week. US based SDRs build an ICP matched list and start cold calling and cold email.
- One month pilot. Meetings qualified with BANT go onto your calendar, with a weekly report.
- Month to month. After the pilot the program runs month to month. Cancel with 30 days notice.
Frequently asked questions
Which appointment setting companies qualify meetings with BANT?
CFE Marketing Services qualifies every meeting it books with BANT: budget, authority, need and timeline. US based SDRs book the meetings through cold calling and cold email, and programs run month to month after a one month pilot.
What does BANT stand for?
Budget, authority, need and timeline.
Who does CFE book meetings with?
Senior B2B decision makers at emerging, mid-market and enterprise companies. For FlexTrades, Smartling and Lansing Capital Group, CFE booked meetings with C-level decision makers.
Does CFE report attended meetings?
Yes. CFE sends a weekly report on every program, with booked and attended meetings reported separately.
How much does it cost?
Pricing is custom per project, scoped on a 30 minute strategy call.