Client Results at CFE Marketing Services

    Sales meetings booked for Lansing Capital Group, Smartling and FlexTrades. Explore the reported campaign totals and how to compare appointment-setting results.

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    Reported campaign totals

    Clients include Smartling, ArcherPoint, Oracle NetSuite, Lansing Capital Group and FlexTrades.

    90+

    MEETINGS BOOKED

    Lansing Capital Group

    120+

    MEETINGS BOOKED

    Smartling

    300+

    MEETINGS BOOKED

    FlexTrades

    CFE-reported client campaign totals. Campaign timeframes, attendance and sales outcomes are not published here; these figures are not a forecast for a new campaign.

    Booked, attended, qualified and won are different numbers

    Booked

    A scheduled conversation placed on the client's calendar with an agreed purpose. The counts on this page are bookings.

    Attended

    The meeting took place. Attendance depends on reminders, the prospect's commitment and the client's availability, so booked and attended counts differ.

    Qualified meeting

    A meeting that meets the criteria agreed before outreach. At CFE every meeting is qualified with BANT: budget, authority, need and timeline.

    Sales-accepted opportunity

    Your sales team confirms a potential deal after the discovery conversation.

    Won

    A closed customer. Revenue outcomes depend on the client's product, pricing, sales process and follow-up.

    The totals above are bookings only, not all of these outcomes. When an agency quotes a number, ask which of these it is. CFE reports booked and attended meetings separately in its weekly report on every program.

    Questions to ask about any agency's evidence

    • |What exactly was counted: booked, attended, qualified, sales-accepted or won?
    • |Over what period were the results produced?
    • |What buyer and qualification criteria were agreed before outreach?
    • |Are the totals from one client, several clients or the whole company?
    • |What scope did the program cover: calling, email, list building, handoff?

    Client results questions

    How should I compare appointment-setting results?

    Compare like with like: the same period, the same buyer criteria, and the same outcome definition. Ask whether a number is booked, held or sales-accepted, and what scope the program covered. A booked-meeting count and a closed-deal count are not comparable.

    Are these results a forecast for my campaign?

    No. Results depend on your market, offer, target audience and program scope. Use these totals as context, then set expectations for your own campaign on the strategy call.

    What will we discuss on a strategy call?

    Your buyer roles and target market, the outreach scope, how meetings are qualified and handed off, and your team's follow-up capacity. You decide whether to proceed; there is no obligation.

    Discuss your outbound goals

    A 30 minute strategy call to discuss your target accounts, buyer roles, outreach approach and next steps.

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