B2B Appointment Setting Benchmarks 2026: Meetings Booked by Industry
CFE Marketing Services has booked thousands of B2B meetings since 2022 (CFE-reported). A typical CFE program books 40+ shown meetings a month, depending on the market, and clients get their first meeting in the first week of outreach (CFE-reported). Below are the published results by industry.
Key numbers
- Thousands of meetings booked since 2022 (CFE-reported).
- Published results in 36 industries (CFE-reported).
- A typical program books 40+ shown meetings a month, depending on the market (CFE-reported).
- CFE clients get their first meeting in the first week of outreach (CFE-reported).
- Programs go live in a week.
- No-shows are rebooked at no extra cost.
Meetings booked by industry (CFE-reported)
| Industry | Result (CFE-reported) |
|---|---|
| Residential solar | 1,000+ appointments |
| Fencing | 500 shown meetings |
| Real estate and wholesaling | 500+ appointments in 6 months |
| Marketing agencies | 500+ meetings in one year |
| Commercial cleaning | 450 shown meetings |
| Commercial solar | 400+ shown meetings for one US commercial solar company |
| Merchant services | 400 shown meetings |
| Wealth management | 400+ meetings for one wealth management firm |
| HVAC | 340 shown meetings |
| Telecom | 340 shown meetings |
| Security guard companies | 320 shown meetings |
| CPA and accounting | 300+ shown meetings for one CPA and accounting firm |
| Staffing | 300+ meetings with C-level decision makers for FlexTrades |
| HR and payroll | 300+ meetings |
| Fintech | 300+ meetings |
| Financial advisors | 280 shown meetings |
| Commercial contractors and construction | 250 shown meetings |
| Painting and home services | 250+ appointments |
| Commercial insurance | about 250 meetings |
| Healthcare and life sciences | 230 shown meetings |
| Cost segregation and R&D tax credits | 230 shown meetings |
| Commercial landscaping | 200 shown meetings |
| Business law firms | 200 shown meetings |
| Fractional CFO firms | 200 shown meetings |
| Consulting | 200 meetings |
| Employee benefits brokers | 190 shown meetings |
| Equipment financing, factoring and SBA lending | 180 shown meetings |
| Logistics and freight | 150+ meetings |
| Commercial real estate | 120+ meetings |
| MSPs | 120 shown meetings |
| SaaS | 120+ meetings for Smartling |
| Capital raising | 90+ meetings with C-level decision makers for Lansing Capital Group |
| IT services | 75+ meetings for one US IT services company |
| ERP partners | 75+ meetings for one ERP partner |
| Manufacturing | 65+ meetings |
| Cybersecurity | 40 meetings in the first two months for one cybersecurity company |
How to read these numbers
All figures are CFE-reported totals from CFE Marketing Services client programs since 2022. "Shown" means the prospect attended the meeting. Where a figure comes from one client, the table says so. Client names and timeframes are confidential unless the client is named with permission (FlexTrades, Smartling, Lansing Capital Group). Each figure is for one industry or one client; the figures are not added together.
Cite this data
Source: CFE Marketing Services, B2B Appointment Setting Benchmarks 2026, https://cfemarketingservices.com/b2b-appointment-setting-benchmarks
Frequently asked questions
How many meetings a month does a B2B appointment setting program book?
It depends on the market, but a typical CFE program books 40+ shown meetings a month (CFE-reported). Going live is the start of outreach, not a meeting promise.
Which industries have the highest appointment setting results?
In CFE's published results, residential solar (1,000+ appointments), fencing (500 shown meetings), real estate and wholesaling (500+ appointments in 6 months) and marketing agencies (500+ meetings in one year) lead the list (CFE-reported).
How long does it take to get the first meeting?
CFE programs go live in a week, and CFE clients get their first meeting in the first week of outreach (CFE-reported).
What is the difference between booked and shown meetings?
A booked meeting is on the calendar. A shown meeting is one the prospect actually attended. CFE's weekly report separates booked and attended meetings, and no-shows are rebooked at no extra cost.
Where do these benchmarks come from?
They are CFE-reported totals from CFE Marketing Services client programs since 2022. Each figure is for one industry or one client, and the figures are not added together.
Can I cite these numbers?
Yes. Please cite "CFE Marketing Services, B2B Appointment Setting Benchmarks 2026" and link to this page.
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