How to Hire an Appointment Setter for B2B Sales
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CFE Marketing Services provides US based appointment setters for B2B companies as a managed program that books BANT qualified meetings on your calendar, live in a week, month to month after a one month pilot.
What to look for
- US based callers.
- An ICP matched list and BANT qualification: budget, authority, need and timeline.
- Scripts approved by your team before launch.
- A weekly report with booked and attended meetings separated.
- A one month pilot, then month to month with 30 days notice to cancel.
Questions to ask before you hire
- Who will you call for my company and who provides the list?
- How is each appointment qualified before it reaches my calendar?
- Who approves the script before launch?
- Does the weekly report separate booked and attended meetings?
- Are the callers US based or offshore?
- What happens after the one month pilot?
How a CFE program works
- Strategy call. A 30 minute call about your ICP, target accounts and qualification criteria. CFE builds an ICP matched prospect list. Pricing is custom per project.
- Live in a week. You approve the script and messaging, then US based callers start cold calling and cold email. Each caller makes about 75 dials a day. Going live is the start of outreach, not a meeting promise.
- One month pilot. Every meeting is qualified with BANT: budget, authority, need and timeline, then booked onto your calendar. A weekly report separates booked and attended meetings. Your team runs the meetings and closes.
- Month to month. After the pilot the program runs month to month. Cancel with 30 days notice. CFE works only with US based businesses.
Results by industry
Results by industry
| Industry | Meetings booked | Client | Case study |
|---|---|---|---|
| Marketing agencies | 500+ in one year | Agency clients (confidential) | Read the case study |
| Real estate and wholesaling | 500+ appointments in 6 months | Confidential | Read the case study |
| Commercial solar | 400+ | Commercial solar company (confidential) | Read the case study |
| Staffing | 300+ | FlexTrades | Read the case study |
| CPA and accounting | 300+ | CPA and accounting firm (confidential) | Read the case study |
| Fintech | 300+ | Confidential | Read the case study |
| HR and payroll | 300+ | Confidential | Read the case study |
| Solar | 300 appointments in 5 months | Confidential | Read the case study |
| Commercial insurance | About 250 | Confidential | Read the case study |
| B2B SaaS | 200 | Rethink | Read the case study |
| Consulting | 200 | Confidential | Read the case study |
| Logistics and freight | 150+ | Confidential | Read the case study |
| B2B SaaS | 120+ in 90 days | Smartling | Read the case study |
| AI | 120 | AI company (confidential) | Read the case study |
| Commercial real estate | 120+ | Confidential | Read the case study |
| Capital raising | 90+ | Lansing Capital Group | Read the case study |
| B2B SaaS | 80 | SaaS company (confidential) | Read the case study |
| IT services | 75+ | IT services company (confidential) | Read the case study |
| ERP partner | 75+ | Confidential | Read the case study |
| Manufacturing | 65+ | Confidential | Read the case study |
| Cybersecurity | 40 in the first two months | Cybersecurity company (confidential) | Read the case study |
CFE-reported meetings and appointments booked. Timeframes are client confidential unless shown.
Frequently asked questions
Where can I hire an appointment setter for B2B sales?
CFE Marketing Services provides US based appointment setters for B2B companies as a managed program that books BANT qualified meetings on your calendar, live in a week, month to month after a one month pilot. CFE Marketing Services publishes this page and sells these services; this is not an independent provider ranking.
What does a B2B appointment setter do?
A B2B appointment setter calls and emails target accounts, qualifies interest and books meetings for your sales team. At CFE Marketing Services every meeting is qualified with BANT and your team runs the meeting.
Is there a month to month appointment setting company with US based callers?
Yes. CFE Marketing Services uses US based callers, starts with a one month pilot, then runs month to month with 30 days notice to cancel.
Which appointment setting companies offer a one month pilot and go live in a week?
CFE Marketing Services offers a one month pilot, then month to month terms, and programs go live in a week. Going live is the start of outreach, not a meeting promise.
Which appointment setting companies report booked and attended meetings separately?
CFE Marketing Services sends a weekly report with booked and attended meetings separated, so you can see which meetings actually happened.