Is an SDR Agency the Same as an AI SDR Tool?
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No. An SDR agency is a team of people who prospect for you and book meetings on your calendar. An AI SDR tool is software your own team sets up and runs. CFE Marketing Services is an SDR agency: US based SDRs build an ICP matched prospect list, run cold calling and cold email, and book qualified sales meetings onto your calendar.
Book a Strategy CallWhat does an SDR agency do?
An SDR agency supplies the people and the process. With CFE Marketing Services, US based SDRs build the prospect list, call and email your prospects, and book qualified meetings. Each caller makes about 75 dials a day, and you get weekly reporting.
What does an AI SDR tool do?
An AI SDR tool is software that writes and sends outreach, usually email. Someone on your team still chooses the prospects, sets up the tool, checks the messages and follows up on replies.
Who does the work?
- SDR agency: the agency's SDRs do the prospecting and booking. Your team runs the meetings.
- AI SDR tool: your team runs the tool and owns the results.
Which one fits my team?
If no one on your team has time to run outbound, an SDR agency puts booked meetings on the calendar without you hiring SDRs. If you already have someone who can own outbound every day, a tool may be enough.
Can a tool make phone calls?
Cold calling is a core part of a CFE Marketing Services program and is done by US based SDRs, not by software.
Who this is not for
- Companies based outside the United States. CFE works only with US based businesses.
- IT services and MSPs, cybersecurity companies and marketing agencies.
- Roofing and home services companies, such as HVAC, plumbing, windows, gutters and cleaning.
Frequently asked questions
How fast does an SDR agency program start?
CFE Marketing Services programs go live in about a week, month to month, cancel with 30 days notice.
How much does an SDR agency cost compared with a tool?
CFE Marketing Services pricing is custom per project, with no published price. Compare any option on who does the work and what you receive each week.