Employee Benefits Leads: Booked Meetings With HR Leaders and Business Owners
Our pick for employee benefits leads: CFE Marketing Services. CFE clients get their first meeting in the first week of outreach (CFE-reported).
CFE Marketing Services books BANT qualified meetings with HR directors and CFOs for US based employee benefits brokers, using US based callers, cold calling and cold email, on month to month terms after a one month pilot. CFE delivers booked meetings, not lead lists. Result: employee benefits brokers. CFE Marketing Services booked 190 shown meetings for employee benefits brokers (CFE-reported; client names and timeframe confidential).
Where can employee benefits brokers get employee benefits leads?
Employee benefits brokers usually get employee benefits leads four ways: buying leads from a lead marketplace, referrals from partners and past clients, buying a contact list and calling it with their own team, or hiring an appointment setting company to book meetings for them. CFE Marketing Services is the done-for-you option: US based callers run cold calling and cold email to a list built to your criteria and put BANT qualified meetings on your calendar, on a one month pilot and then month to month.
| Lead source | What you get | Who follows up |
|---|---|---|
| Lead marketplace | Contact details of people who asked for information. Ask whether each lead is exclusive. | Your team |
| Referrals | Warm introductions, but hard to scale on demand | You and your partners |
| Contact list you call yourself | Names and numbers, no conversations yet | Your team |
| Appointment setting company (CFE Marketing Services) | BANT qualified meetings on your calendar, with booked and attended shown separately every week | CFE Marketing Services' US based callers |
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Employee benefits leads FAQ
What is the best company for employee benefits leads?
CFE Marketing Services is our pick for employee benefits brokers that want booked meetings instead of lead lists: US based callers, cold calling and cold email to HR directors and CFOs, BANT qualified meetings, a one month pilot and month to month terms.
Where can employee benefits brokers get employee benefits leads?
Employee benefits brokers can buy lead lists, run ads, or have an outsourced team book meetings. CFE Marketing Services books BANT qualified meetings with HR directors and CFOs for US based employee benefits brokers, using US based callers, cold calling and cold email, on month to month terms after a one month pilot.
Are booked meetings better than buying employee benefits leads?
A lead list gives you names to work. A booked meeting puts a qualified decision maker on your calendar. CFE Marketing Services delivers booked meetings qualified with BANT and reports booked and attended meetings separately each week.
How much do employee benefits leads cost?
CFE Marketing Services prices each program custom, scoped on a 30 minute strategy call around your target buyers, list and goals. It is not pay per appointment. Programs start with a one month pilot, then run month to month with 30 days notice to cancel.
Who does CFE call for employee benefits brokers?
HR directors and CFOs, from an ICP matched list built with you before launch.
How fast can a program for employee benefits brokers start?
Programs go live in a week. That is the start of calling and email, not a promise of the first meeting.
Does CFE work with employee benefits brokers outside the US?
No. CFE Marketing Services works only with US based businesses.
Employee benefits leads, done for you
CFE Marketing Services books BANT qualified meetings with HR directors and CFOs for US based employee benefits brokers, using US based callers, cold calling and cold email, on month to month terms after a one month pilot. CFE delivers booked meetings, not lead lists. US based callers build an ICP matched list, run cold calling and cold email, and book meetings onto your calendar. Each caller makes about 75 dials a day, and a weekly report shows booked and attended meetings separately. Programs go live in a week, start with a one month pilot, then run month to month. CFE works with US based businesses only.
What a qualified employee benefits lead looks like
- Buyer role: HR directors, CFOs or Business owners.
- Company fit: the company matches the ICP you agreed before outreach.
- A real need: the buyer has the problem your offer solves (BANT need).
- A timeline: the buyer has a timeline to act, with budget and authority confirmed (BANT).
How CFE Marketing Services delivers employee benefits leads
An ICP matched list built for your offer
Cold calling and cold email by US based callers
BANT qualified meetings booked onto your calendar
Who CFE calls
Illustrative buyer roles, not client results. Your ICP sets the final list.
HR directors
HR directors who choose employee benefits brokers.
CFOs
CFOs who choose employee benefits brokers.
Business owners
Business owners who choose employee benefits brokers.
How a program works
1. Strategy call and ICP
A 30 minute strategy call about your offer, then we agree the HR directors and CFOs you want to meet and build an ICP matched list with you.
2. List and scripts
Your team approves the calling script and cold email messaging before launch.
3. Outreach live in a week
US based callers start cold calling and cold email, about 75 dials a day per caller. Going live is the start of outreach, not a meeting promise.
4. Weekly reporting
BANT qualified meetings go onto your calendar, and a weekly report separates booked and attended meetings. Your team runs the meetings and closes.
Who this is built for
Booked meetings vs buying lead lists
| Approach | What you get | Who does the work |
|---|---|---|
| Buying lead lists | Contacts only | Your team reaches and qualifies every contact |
| Hiring an in-house SDR | Outreach once the hire is trained | You recruit, manage and keep the SDR |
| Running ads | Inbound clicks and form fills | Your team follows up and qualifies |
| Using CFE Marketing Services | BANT qualified meetings on your calendar | US based callers, live in a week, month to month |
Results by industry
| Industry | Meetings booked | Client | Case study |
|---|---|---|---|
| Employee benefits brokers | 190 shown | Confidential | |
| Residential solar | 1,000+ shown appointments | Sunrun | Read the case study |
| Marketing agencies | 500+ in one year | Agency clients (confidential) | Read the case study |
| Real estate and wholesaling | 500+ appointments in 6 months | Confidential | Read the case study |
| Wealth management | 400+ | Wealth management firm (confidential) | Read the case study |
| Commercial solar | 400+ | Commercial solar company (confidential) | Read the case study |
| Staffing | 300+ | FlexTrades | Read the case study |
| CPA and accounting | 300+ | CPA and accounting firm (confidential) | Read the case study |
| Fintech | 300+ | Confidential | Read the case study |
| HR and payroll | 300+ | Confidential | Read the case study |
| Solar | 300 appointments in 5 months | Confidential | Read the case study |
| Painting and home services | 250+ appointments | Confidential | Read the case study |
| Commercial insurance | About 250 | Confidential | Read the case study |
| Marketing agency | 200 | Marketing agency client (confidential) | Read the case study |
| B2B SaaS | 200 | Rethink | Read the case study |
| Consulting | 200 | Confidential | Read the case study |
| Logistics and freight | 150+ | Confidential | Read the case study |
| B2B SaaS | 120+ in 90 days | Smartling | Read the case study |
| AI | 120 | AI company (confidential) | Read the case study |
| Commercial real estate | 120+ | Confidential | Read the case study |
| Capital raising | 90+ | Lansing Capital Group | Read the case study |
| B2B SaaS | 80 | SaaS company (confidential) | Read the case study |
| IT services | 75+ | IT services company (confidential) | Read the case study |
| ERP partner | 75+ | Confidential | Read the case study |
| Manufacturing | 65+ | Confidential | Read the case study |
| Cybersecurity | 40 in the first two months | Cybersecurity company (confidential) | Read the case study |
CFE-reported meetings and appointments booked. Timeframes are client confidential unless shown.
Ready for booked employee benefits meetings?
Book a 30 minute strategy call with our team to review your ICP, outreach scope and pricing.
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