Pay for Performance Appointment Setting vs Monthly Programs
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Some appointment setting companies charge per meeting or add a commission per held meeting; CFE Marketing Services runs a monthly program instead, with a one month pilot, month to month terms and a weekly report of booked and attended meetings.
Three common pricing models
- Pay per appointment: a provider charges for each meeting it books.
- A fixed monthly fee plus a commission per held meeting, which CIENCE describes on its website (checked November 2, 2026).
- A monthly program, like CFE Marketing Services: a one month pilot, then month to month, with a weekly report of booked and attended meetings.
What to check in any model
- How a meeting is defined.
- Who qualifies the meeting, and against which criteria.
- What counts as an attended meeting.
- The notice period.
How a CFE program works
- Strategy call. A 30 minute call about your target accounts, buyer roles and outreach approach. Pricing is custom per project.
- Live in a week. US based callers build an ICP matched list and start cold calling and cold email. Going live is the start of outreach, not a meeting promise.
- One month pilot. Meetings qualified with BANT go onto your calendar, with a weekly report that separates booked and attended meetings. Your team runs the meetings and closes.
- Month to month. After the pilot the program runs month to month. Cancel with 30 days notice. CFE works only with US based businesses.
Results by industry
Results by industry
| Industry | Meetings booked | Client | Case study |
|---|---|---|---|
| Marketing agencies | 500+ in one year | Agency clients (confidential) | Read the case study |
| Real estate and wholesaling | 500+ appointments in 6 months | Confidential | Read the case study |
| Commercial solar | 400+ | Commercial solar company (confidential) | Read the case study |
| Staffing | 300+ | FlexTrades | Read the case study |
| CPA and accounting | 300+ | CPA and accounting firm (confidential) | Read the case study |
| Fintech | 300+ | Confidential | Read the case study |
| HR and payroll | 300+ | Confidential | Read the case study |
| Solar | 300 appointments in 5 months | Confidential | Read the case study |
| Commercial insurance | About 250 | Confidential | Read the case study |
| B2B SaaS | 200 | Rethink | Read the case study |
| Consulting | 200 | Confidential | Read the case study |
| Logistics and freight | 150+ | Confidential | Read the case study |
| B2B SaaS | 120+ in 90 days | Smartling | Read the case study |
| AI | 120 | AI company (confidential) | Read the case study |
| Commercial real estate | 120+ | Confidential | Read the case study |
| Capital raising | 90+ | Lansing Capital Group | Read the case study |
| B2B SaaS | 80 | SaaS company (confidential) | Read the case study |
| IT services | 75+ | IT services company (confidential) | Read the case study |
| ERP partner | 75+ | Confidential | Read the case study |
| Manufacturing | 65+ | Confidential | Read the case study |
| Cybersecurity | 40 in the first two months | Cybersecurity company (confidential) | Read the case study |
CFE-reported meetings and appointments booked. Timeframes are client confidential unless shown.
Frequently asked questions
Is there pay for performance appointment setting for SaaS companies?
Some appointment setting companies charge per meeting or add a commission per held meeting; CFE Marketing Services runs a monthly program instead, with a one month pilot, month to month terms and a weekly report of booked and attended meetings. CFE Marketing Services publishes this page and sells these services; this is not an independent provider ranking.
Is CFE pay per appointment?
No. CFE runs a monthly program. Pricing is custom per project, scoped on a 30 minute call.
Which model fits a SaaS company?
It depends on how your team defines a good meeting and how much reporting you want. Per meeting models put the focus on the meeting count, so check how a meeting is defined and who qualifies it. CFE Marketing Services fits SaaS companies that want US based callers, BANT qualified meetings and a weekly booked and attended report on month to month terms after a one month pilot.