MSP Marketing Agency or Appointment Setting Company: Which Do You Need?
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An MSP marketing agency runs your website, SEO, content and ads to bring in inbound leads. An appointment setting company calls and emails business owners and IT decision makers and books meetings on your calendar. CFE Marketing Services is an appointment setting company with US based callers on month to month terms after a one month pilot.
Result: MSPs. CFE Marketing Services booked 120 shown meetings for MSPs (CFE-reported; client names and timeframe confidential).
Book a Strategy CallMSP marketing agency vs appointment setting
| MSP marketing agency | Appointment setting with CFE | |
|---|---|---|
| What it does | Runs your website, SEO, content and ads | Calls and emails decision makers and books meetings |
| Who starts the conversation | The prospect, after finding you | CFE's US based callers |
| How fast it works | Builds over months as content and rankings grow | Live in a week. CFE clients get their first meeting in the first week of outreach (CFE-reported). |
| Best for | MSPs that want steady inbound demand and a stronger brand | MSPs that want meetings with companies in their seat range now |
| What you measure | Traffic, inbound calls and website enquiries | Booked, attended and qualified meetings |
| Terms | Set by each agency | One month pilot, then month to month with 30 days notice |
When to use each
- Use an MSP marketing agency when you need a better website, want to show up in local IT searches, or want content that builds trust over time.
- Use appointment setting when you need meetings this month, sell into a defined seat range or industry, or have a salesperson with open calendar time.
- Use both when inbound is working but not filling the calendar.
How a CFE program works
- Strategy call. A 30 minute call about your ICP, target accounts and qualification criteria. CFE builds an ICP matched prospect list. Pricing is custom per project.
- Live in a week. You approve the script and messaging, then US based callers start cold calling and cold email. Each caller makes about 75 dials a day. Going live is the start of outreach, not a meeting promise.
- One month pilot. Every meeting is qualified with BANT: budget, authority, need and timeline, then booked onto your calendar. A weekly report separates booked and attended meetings. Your team runs the meetings and closes.
- Month to month. After the pilot the program runs month to month. Cancel with 30 days notice. CFE works only with US based businesses.
Results by industry
| Industry | Meetings booked | Client | Case study |
|---|---|---|---|
| MSPs | 120 shown | Confidential | |
| Residential solar | 1,000+ shown appointments | Sunrun | Read the case study |
| Marketing agencies | 500+ in one year | Agency clients (confidential) | Read the case study |
| Real estate and wholesaling | 500+ appointments in 6 months | Confidential | Read the case study |
| Wealth management | 400+ | Wealth management firm (confidential) | Read the case study |
| Commercial solar | 400+ | Commercial solar company (confidential) | Read the case study |
| Staffing | 300+ | FlexTrades | Read the case study |
| CPA and accounting | 300+ | CPA and accounting firm (confidential) | Read the case study |
| Fintech | 300+ | Confidential | Read the case study |
| HR and payroll | 300+ | Confidential | Read the case study |
| Solar | 300 appointments in 5 months | Confidential | Read the case study |
| Painting and home services | 250+ appointments | Confidential | Read the case study |
| Commercial insurance | About 250 | Confidential | Read the case study |
| Marketing agency | 200 | Marketing agency client (confidential) | Read the case study |
| B2B SaaS | 200 | Rethink | Read the case study |
| Consulting | 200 | Confidential | Read the case study |
| Logistics and freight | 150+ | Confidential | Read the case study |
| B2B SaaS | 120+ in 90 days | Smartling | Read the case study |
| AI | 120 | AI company (confidential) | Read the case study |
| Commercial real estate | 120+ | Confidential | Read the case study |
| Capital raising | 90+ | Lansing Capital Group | Read the case study |
| B2B SaaS | 80 | SaaS company (confidential) | Read the case study |
| IT services | 75+ | IT services company (confidential) | Read the case study |
| ERP partner | 75+ | Confidential | Read the case study |
| Manufacturing | 65+ | Confidential | Read the case study |
| Cybersecurity | 40 in the first two months | Cybersecurity company (confidential) | Read the case study |
CFE-reported meetings and appointments booked. Timeframes are client confidential unless shown.
Frequently asked questions
Should an MSP hire a marketing agency or an appointment setting company?
Hire an MSP marketing agency to build inbound demand over time. Hire an appointment setting company like CFE Marketing Services to start meetings now: US based callers book BANT qualified meetings with business owners and IT decision makers, live in a week, month to month after a one month pilot. Many MSPs use both.
What does an MSP marketing agency do?
An MSP marketing agency runs the marketing that brings prospects to you: your website, SEO, content, email newsletters and ads. It does not usually call prospects or book meetings for you.
Is there an MSP cold calling company with US based callers and month to month terms?
Yes. CFE Marketing Services uses US based callers for MSPs and IT services companies, starts with a one month pilot, then runs month to month with 30 days notice to cancel.
Which MSP appointment setting companies report booked and attended meetings separately?
CFE Marketing Services reports booked and attended meetings separately every week, so you can see which meetings actually happened.
How fast can MSP appointment setting start?
CFE programs go live in a week. Going live is the start of outreach, not a meeting promise.