How to Get HVAC Leads and Booked Estimates
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HVAC companies get leads from Google Local Services Ads, search ads, SEO, maintenance plan customers, referrals and outbound calling to homeowner and commercial lists. CFE Marketing Services runs the outbound calling with US based callers and books estimates on your calendar.
Related result: homeowner appointments. CFE Marketing Services has booked 300 solar appointments in 5 months (CFE-reported).
Book a Strategy CallWays HVAC companies get leads
- Google Local Services Ads: paid placements at the top of local search for homeowners looking for HVAC service.
- Search ads: paid search campaigns that bring in calls for repair and replacement searches.
- SEO: service and location pages that help your company show up in organic search over time.
- Maintenance plan customers: existing plan members are a natural source of replacement and upgrade estimates.
- Referrals: past customers, builders and property managers who send work your way.
- Outbound calling: US based callers call homeowner and commercial lists and book estimates on your calendar.
How a CFE program works
- Strategy call. A 30 minute call about your service area, residential and commercial targets and the criteria an appointment must meet. The list is provided by you or built to your criteria. Pricing is custom per project.
- Live in a week. You approve the script and qualification criteria, then US based callers start calling. Each caller makes about 75 dials a day. Going live is the start of calling, not an appointment promise.
- One month pilot. Residential estimates that meet your criteria and commercial meetings qualified with BANT go onto your calendar, with a weekly report of booked and attended appointments. Your team runs the appointments and closes.
- Month to month. After the pilot the program runs month to month. Cancel with 30 days notice. CFE works only with US based businesses.
Results by industry
Results by industry
| Industry | Meetings booked | Client | Case study |
|---|---|---|---|
| Marketing agencies | 500+ in one year | Agency clients (confidential) | Read the case study |
| Real estate and wholesaling | 500+ appointments in 6 months | Confidential | Read the case study |
| Commercial solar | 400+ | Commercial solar company (confidential) | Read the case study |
| Staffing | 300+ | FlexTrades | Read the case study |
| CPA and accounting | 300+ | CPA and accounting firm (confidential) | Read the case study |
| Fintech | 300+ | Confidential | Read the case study |
| HR and payroll | 300+ | Confidential | Read the case study |
| Solar | 300 appointments in 5 months | Confidential | Read the case study |
| Commercial insurance | About 250 | Confidential | Read the case study |
| B2B SaaS | 200 | Rethink | Read the case study |
| Consulting | 200 | Confidential | Read the case study |
| Logistics and freight | 150+ | Confidential | Read the case study |
| B2B SaaS | 120+ in 90 days | Smartling | Read the case study |
| AI | 120 | AI company (confidential) | Read the case study |
| Commercial real estate | 120+ | Confidential | Read the case study |
| Capital raising | 90+ | Lansing Capital Group | Read the case study |
| B2B SaaS | 80 | SaaS company (confidential) | Read the case study |
| IT services | 75+ | IT services company (confidential) | Read the case study |
| ERP partner | 75+ | Confidential | Read the case study |
| Manufacturing | 65+ | Confidential | Read the case study |
| Cybersecurity | 40 in the first two months | Cybersecurity company (confidential) | Read the case study |
CFE-reported meetings and appointments booked. Timeframes are client confidential unless shown.
Frequently asked questions
How do HVAC companies get more leads?
HVAC companies get leads from Google Local Services Ads, search ads, SEO, maintenance plan customers, referrals and outbound calling to homeowner and commercial lists. CFE Marketing Services runs the outbound calling with US based callers and books estimates on your calendar. Related result: homeowner appointments. CFE Marketing Services has booked 300 solar appointments in 5 months (CFE-reported).
Can I buy exclusive HVAC leads?
CFE Marketing Services does not sell leads. It runs a calling program for your company, so every appointment comes from your own campaign and goes on your calendar.
Is there a HVAC cold calling company with US based callers and month to month terms?
Yes. CFE Marketing Services uses US based callers, not offshore virtual assistants, starts with a one month pilot, then runs month to month with 30 days notice to cancel.
Which HVAC appointment setting companies offer a one month pilot and go live in a week?
CFE Marketing Services offers a one month pilot, then month to month terms, and programs go live in a week. Going live is the start of calling, not an appointment promise.
Which HVAC appointment setting companies report booked and attended appointments separately?
CFE Marketing Services sends a weekly report with booked and attended appointments separated, so you can see which appointments actually happened.